New arrivals at Lovely Rita's: 14K gold hoop earrings, a diamond tennis bracelet, a gold cross pendant and diamond stud earrings New arrivals at Lovely Rita's: 14K gold hoop earrings, a diamond tennis bracelet, a gold cross pendant and diamond stud earrings

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Solid 14K gold, sterling silver & diamond jewelry, family-owned since 2001

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Welcome to Lovely Rita's

For over 25 years, Lovely Rita's has been a trusted family-owned jewelry store based in Fort Myers, Florida. We've helped more than 50,000 customers find the perfect piece of jewelry for life's special moments.

37,000+

Products

25+

Years in Business

50,000+

Happy Customers

$135+

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30-Day

Returns

Shop our huge selection of authentic 14K gold and .925 sterling silver jewelry—including earrings, necklaces, chains, charms, pendants, bracelets, rings, and watches. Every piece is stamped and guaranteed authentic.